Privacy Policy for M40 Mobile Tyre Fitters

Who We Are

M40 Mobile Tyre Fitters provides mobile tyre fitting, emergency tyre fitting, puncture repair checks and replacement tyre services around the M40, Banbury, Middleton Cheney, Junction 11 and nearby safe-access locations.

For the purpose of this Privacy Policy, “we”, “us” and “our” refer to M40 Mobile Tyre Fitters. “You” refers to website visitors, customers, callers and people who contact us about our services.

Information We May Collect

We may collect personal information when you contact us, request a quote, call us, send a WhatsApp message, complete a form or book a mobile tyre service.

• Your name, phone number and contact details
• Your vehicle registration number
• Your tyre size and tyre problem details
• Your location, postcode, road name or meeting point
• Photos of your tyre or vehicle if you send them
• Messages, call details or enquiry information
• Payment, invoice or booking information where required
• Website usage data such as pages visited and device/browser information

How We Collect Information

We may collect information directly from you when you contact us by phone, WhatsApp, website form or any other communication method available on our website.

We may also collect limited technical data through website tools such as cookies, analytics, call tracking, form tracking or advertising pixels, depending on the tools active on the website.

How We Use Your Information

We use your information to respond to your enquiry, provide tyre help, manage bookings and improve our website and customer service.

• To respond to calls, WhatsApp messages and website enquiries
• To check tyre availability, tyre size and service suitability
• To arrange mobile tyre fitting or emergency tyre help
• To send booking updates, arrival information or service details
• To create invoices, records and service notes
• To improve website performance, advertising and customer experience
• To protect our business, customers, staff and legal interests

Legal Reasons for Using Your Data

We only use personal information where we have a lawful reason to do so. Depending on the situation, this may include:

• Contract: to provide a service you requested or booked
• Legitimate interest: to respond to enquiries, manage operations and improve services
• Legal obligation: to keep records required for tax, accounting or legal reasons
• Consent: where required for optional marketing, cookies or specific communications

WhatsApp, Phone Calls and Contact Forms

When you call us, send a WhatsApp message or submit a contact form, we may use the information you provide to respond to your request, check service availability, confirm booking details and contact you about your tyre service.

Please avoid sending unnecessary personal information. Only send the details needed for your tyre enquiry, such as location, vehicle registration, tyre size and tyre problem.

Cookies and Website Tracking

Our website may use cookies or similar technologies to make the website work, understand how visitors use the website, improve user experience and measure advertising performance.

Cookies may include essential cookies, analytics cookies and marketing cookies. You can usually control cookies through your browser settings. Where required, we will ask for your consent before using optional tracking cookies.

Who We May Share Information With

We do not sell your personal information. We may share limited information only where needed to provide our services, manage our business or meet legal requirements.

• Mobile tyre fitters, technicians or service partners where needed
• Payment, invoicing, accounting or booking systems
• Website hosting, analytics, advertising or security providers
• Professional advisers, insurers or legal representatives
• Regulators or authorities where required by law

How Long We Keep Information

We keep personal information only for as long as needed for the reason it was collected. This may include time needed to manage enquiries, provide services, keep business records, handle complaints, meet legal obligations or protect our business interests.

Booking, invoice and accounting records may need to be kept for a longer period to meet tax and business record requirements.

How We Protect Your Information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration. This may include limiting access to customer information, using secure systems and keeping records only where needed.

No website or communication method is completely secure, but we aim to handle your information carefully and responsibly.

Your Data Protection Rights

Depending on the situation, you may have rights over your personal information, including the right to:

• Request access to the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete information where appropriate
• Object to certain uses of your information
• Ask us to restrict how your information is used
• Withdraw consent where we rely on consent
• Make a complaint about how your information is handled

Marketing Messages

We may contact you about your enquiry, booking or service request. We will not send unrelated marketing messages unless we have a lawful reason to do so.

If you receive marketing from us and no longer want it, you can ask us to stop.

Links to Other Websites

Our website may contain links to third-party websites, platforms or tools such as WhatsApp, Google Maps, review platforms or payment providers. We are not responsible for the privacy practices of other websites.

You should read the privacy policies of any third-party websites or services you use.

Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You may also have the right to complain to the UK Information Commissioner’s Office if you believe your data protection rights have not been handled correctly.